Rafa dives deep into the thoughts on how to find the best possible ideas, why he needs to print the scripts and what it takes to be a guy from ‘now’, What elements of a script sets one apart from the other and what sort of scripts get you excited to shoot them? Scripts choose …

Continue reading ""

Sharon Liu on visualising the core values of a brand and using her skills to enhance the power of women. Earlier this summer NERD Productions spoke to Sharon Liu about her experiences, director tips and tricks, and a few opinions on recent changes in the world, and how it impacted her career.  What elements of …

Continue reading ""

‘Every single decision we made, had that “Zen feeling” in mind’. It only takes pressing the play button to take a deep breath in and exhale in relief. This wonderfully textured photorealistic CGI piece, crafted by NERD Productions x Havas London for Air Wick, takes rhythmic pulsing and deep breathing to a whole new level. …

Continue reading ""

Diversity has been a huge topic in advertising this year, and rightly so. People are finally paying attention to a subject that has been shamefully overlooked for years, by an industry which has the power to positively change the way people and issues are represented both in the media and in their companies. And whilst …

Continue reading ""