UPS Initial Thoughts

Welcome to NERD! We love your visual style reference and to add the cherry on the cake we love your mission to have a female owned studio, a female run production crafted by female talent set of visuals for the Int Women's Day Campaign. How fitting! As fitting as we are to hop on board since we are all those things.

Below are just a few examples that came to mind when looking at the reference you shared. We would love to see how you visualise the movement behind the design so we can tweak our examples accordingly. Currently, you have a mix of hand-drawn and more flat/cut out art moving in a range of ways.

Please do note that ALL of these incredibly talented women behind the work below are more then capable of brining this style into life via motion and have spent many years animating under male directors. At NERD Shay (our D&I advocate) and I mentor our female talent and nurture them to help them develop their own reels… so they may not have endless examples of exactly this style right now but they do have the technique and are more then happy to do a pre-bid test to show their skillset- just ask!
Let's empower another women together by giving her the opportunity and a chance to show what they can do.

ABOUT NERD:
We are a creative production studio representing a diverse range of hand-picked directors and illustrators, crafting live-action, animation, mixed-media and illustration styles for TVCs, online content, OOH/DOOH and more.

OUR MISSION:
We are active diversity and inclusion advocates, constantly seeking, nurturing and empowering young talent, female talent and talent from under-represented backgrounds. Our goal is to help change and reshape our industry to be a more diverse and inclusive one, today, tomorrow and for future generations to come.

Teaching

Ulta (15 seconds)

Magnum Vegas

Equelle

Magnum NY

London Dairy

Garth Lee

Merry Christmas Card For 2050

NHS 'Family Under Pressure 1'

Dove 'Appearance Ideals'

Corinne Ladeinde

NHS 'Family Under Pressure 3'

Bonjela 'The Only Superpower You Need' (20 sec)

Corinne Ladeinde

Girl in Pool