Welcome to NERD! We love the idea of seeing your spot from creative concept to elevation & development through to execution. As it happens we do have just the right NERD for the job. She is an award-winning director & creative director, who began her career making films as a child and has never looked back. Her credits include high-end spots featuring Idris Elba, Bear Grylls, James Cracknell and Premiership footballers amongst many others. As well as talent-led directing, her work includes stunningly choreographed mis-en-scene for idents and commercials, commissioned by global clients such as BBC Studios, Discovery and more.
She enjoys the conception process just as much as actually bringing those ideas to life!
Not only has she directed some extremely high profile talent BUT Meriem is also the mastermind behind the powerful short film ‘Mum’, which launched in Parliament’s walls. Since the unveiling, the meaningful piece has gained immense support from both the public and many celebrities, as well as heavy coverage amongst the press, sharing the important message that the film brings to light. Sex workers in the UK where looked at differently for the first time in history- they became 'human'! Have a look at the last spot below just so see her wide range- but be careful, its a tear-jerker!
Meriem is fantastic on set with crew and talent alike! She quickly wins the trust of those in front of the camera and offers a comfortable and dependable atmosphere for inexperienced and indeed the more practised and high profile cast alike. Her presence alone is a force of nature and as she is extremely resourceful, hands on and focused, she thrives under pressure so her aim to consistently create beautiful, strong work that captivates audiences across the world is accomplished with ease.
Meriem enjoys capturing the best out of all talent and creating work that creates and portrays positive stereotypes, empowering and inspiring audiences.
NERD: We are a creative led production company representing hand picked global talent. Not only do we bring to life TV commercials, digital content, print advertising and OOH/DOOH, but we strongly believe that nurturing talent and championing diversity are the key ingredients to producing powerful visuals that stand out and communicate with real people across the world. That is why we are active diversity & inclusion champions who seek, nurture and support talent from non-traditional backgrounds, female talent and young talent. Changing and reshaping our industry to be more diverse and inclusive, one film at a time!