Welcome to NERD! We love the elegant, insightful approach to “After & Before” and we have just the right pairing to successfully convey both the importance of safety and the value of human connectivity and ultimately bring this film to life!
Meet Hylton, our award-winning live-action director who specialises in authentic performance, relatable storytelling and crafting ingenious technical solutions to answer the most challenging briefs. He always adds that bit of special lifestyle charm to his range of works and has a great knack for crafting engaging, memorable and relative films with universal appeal. He's directed over 200 commercials in the last 25 years, picking up several illustrious awards including two Silver Lions at Cannes, a Silver at Clios and three Golds at The Loeries his CANSA ‘Testimonals’ spot.
Simon Paul is a leading product and lifestyle cinematographer who would be a great match to support Hylton on this project. He’s got a wealth of experience shooting both elegant macros and beautifully lit lifestyle pieces as he's worked across Europe, Asia and the USA bringing commercials to life independently and alongside directors. Together these two form the perfect team for this, below are some examples of their work that illustrate how they could approach this idea and remind America that Purell is the #1 choice for the moments that matter most.
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