Hylton for Claritin Simply Wonderful

Welcome to NERD! We love the optimistic, inviting family-centric vibe and we completely appreciate the "turning ordinary moments into wonderful occasions" narrative proposed. We think that intimate and authentic slice-of-life storytelling is a great way to communicate the brand message in this campaign, and we've got the perfect director to bring this real, authentic and emotive project to life!

Meet Hylton, our award-winning live-action director who specialises in performance, humour and storytelling. He loves working with real families and has a great knack for crafting engaging, memorable and relative films with universal appeal. He's directed over 200 commercials in the last 25 years, picking up illustrious awards including two Silver Cannes Lions, a Silver at Clios and three Golds at The Loeries for his CANSA ‘Testimonals’ spot.

He's a great pick for this as his speciality is in strong characterisation and drawing out "real" performances from his cast. He's definitely got the vision to elevate the narrative, the creativity to capture the multiple allergens with enough presence to feel like another character and the agility to pursue and manage multiple stories while bringing them together within the same campaign. We've prepared a selection of some favourites from his reel, we hope you enjoy them as much as we do!

ABOUT US:
We are a creative production company representing a diverse roster of hand-picked directors, illustrators and photographers who craft memorable, engaging and award-winning animation, illustration, live-action, mixed-media and photography for television, digital, social, editorial and everything in between.

OUR MISSION:
We advocate diversity and inclusion by actively seeking, nurturing and empowering female creatives, upcoming non-traditional talent and rising stars from underrepresented backgrounds. We do our very best to shape and shift our industry towards a more diverse, inclusive and equal future for all.

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