Welcome to NERD! We love your fun yet sleek creative boards. As it happens we have the right NERDs to bring this film to life in a authentic way.
You want a director that is used to coming on board projects in the early stages of production with an experimentation approach, who will work closely with the creative team to find an edgy, cool and different look for the way we approach this film!
For this we give you Peter- since the start of his film career at George Lucas’ famed Skywalker Ranch, Peter has had a front row seat to the crafting of Hollywood blockbusters by the modern masters of cinema.
He contributed as an artist, animator, and designer to the legendary franchises of Harry Potter, Shrek, Star Wars and Ice Age, but it was not until his time on James Cameron’s Avatar that he felt he was ready to leave the trenches of digital production, for the challenges of directing. Peter quickly earned a reputation for delivering jaw-dropping spectacle worthy of the big screen, while telling stories of magic realism and sometimes even urban fairy tales. He has the rare ability to depict character-focused narratives blended seamlessly with elegant VFX. Since being a NERD he has been toying with endless CGI & photo-real animation. If there is a single person that can experiment, explore & find an exciting way to bring this film to life with endless skill set at our disposal - it is him, for sure.
Below are some examples for you of various CGI styles from photo- real to more painterly CGI. Dark Clouds show good photo-real landscapes and nature where as Freederm spots have those too but in a more hand crafted paint CGI visual style.
The car spots have great tech & car examples as well as the 'neon' looks. Sweeney Todd & Valiant & Son have great examples of cogs and hardware interacting together.
All those routes will need to be explored during treatment & prep stages for now those are just a few examples for the team that is always up for trying new things! If you have any references or indication of animation style please share it and we can tweak our examples accordingly. These are our initial thoughts on the range based on the boards only.
About NERD: We are a creative production studio representing a diverse range of hand-picked directors and illustrators, crafting live-action, animation, mixed-media and illustration styles for TVCs, online content, OOH/DOOH and more.
We strongly believe that nurturing talent and championing diversity are the key ingredients to producing powerful visuals that stand out,engage and communicate with audiences across the world. That's why we are active diversity & inclusion advocates, constantly seeking, nurturing and empowering young talent, female talent and talent from under-represented backgrounds changing and reshaping our industry to be a more diverse and inclusive one, today, tomorrow and for future creative generations to come!