NEWS: Yibi Hu directs Sally Hansen x Crayola throwback collab

Prepare for Sally Hansen’s latest collaboration to throw you back to your childhood days with these cute and quirky stop-motion Instagram spots.

To celebrate Spring/Summer, Sally Hansen has teamed up with everyone’s favourite childhood brand, Crayola, to create a new range of Insta-Dri® nail polish shades.

If, like us, you look back at the days of scribbling a bright yellow sunshine on the corner of every page with fond memories, then this collaboration is for you! To launch the range, Sally Hansen x Crayola commissioned NERD Productions to create a series of Instagram spots using colourful and quirky stop-motion techniques to show off the new shades and tap into the billions of fashion & beauty consumers using the platform.

Director Yibi Hu, known for his playful stop-motion animations, fully embraced the brief and created these cute spots and stills which are currently being rolled out on Sally Hansen’s Instagram page.

View more of Yibi Hu’s work here.

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